Google AdSense Tutorial - What Size Is The Best For My Ads?

Is it better to choose small, unobtrusive ads, or should you get them as big as you can? This Google AdSense tutorial will give you an idea about what will perform better on your site.

Q: I want to place an advert inside the content. What size should I pick?

A: Normally, the biggest ad formats will perform best inside text. If there's enough room for it, pick the large rectangle, and wrap the text around it.

If you have a really large block set aside for text, you might even get nice results by adding two AdSense units of 200 x 200.

Q: Is the same answer valid for the menu? Should I add a 200 x 200 ad unit here?

A: As always, it's important to blend in your ads with your content, and in the menu you probably have links and not text.

The best choice here is to place a link unit. If your links are presented in a vertical format, choose the vertical link unit. Pick the largest possible, which will fit inside your menu.

If you have a horizontal link menu, go with the horizontal link unit as well, and as large as possible. Sometimes, you can even get great results with a large leader board here instead of a link unit.

Q: I used to have banner ads on my site. Couldn't I just replace them with the 468 x 60 unit?

A: No. It would probably be your worst choice. I have personally made some income with the 468 x 60 text unit, but that was back when it was allowed to have pictured positioned near the ad, without separating them with a significant border.

However, since people associate the 468 x 60 format with banners, and since most people are banner blind, I wouldn't recommend that you use it. You're not likely to receive many clicks on it.

Remember always to consult the AdSense policies, before you place your ads. It will tell you things like how many units, you're allowed to have on your site, and what kind of units, you can have, whether or not you can add pictures near your ads, etc.

Q: Should I add as many adverts as I'm allowed to?

A: No, not necessarily. People have reported to get better results by using only one or two units, instead of taking advantage of the full amount.

Nevertheless, you shouldn't take this as a definite answer. Test it on your site. What works on one site, doesn't necessarily work on another. Testing and tweaking are always better than to learn from second-hand knowledge.

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Getting More Traffic To Your Site Can Be Achieved By Utilizing Social Networks

Something I am certain you are aware of is the fact that social network sites is becoming increasingly more popular each and every year mainly because it is a simple way to connect with folks. A lot of individuals do not understand that there are social networks now that talk about a particular niche topic. For those social sites who don't have a certain niche topic you will discover that there are different groups inside the site that will have common interests. Many individuals do not recognize at this stage, that social networks can be an excellent advertising and marketing tool for those of you who promote particular products.

The most popular social media sites are Facebook and Twitter, but there's a lot of others you can choose from. One more thing you might not be aware of is that these two social networks continue to grow each day. There are sites like Orkut or Adult Friend Finder, that are smaller social network sites sites, or Ravelry or Library Thing, that are niche targeted. With face book and twitter being quite popular, loads of men and women do not understand the importance of using other social networks, but because they're niche targeted you will find that connecting with other people with the same interests is not hard. They are really just a big community of individuals who have come from around the world to connect with each other. There's a lot of steps you can take, such as share videos, photos or chat with individuals anywhere in the world, you are able to build new friendships, or find individuals you have lost touch with through the years.

When you join one of these types of sites there is a profile section where you are able to upload photos, videos and explain to individuals your interests. For those who have the same interests as other people, you're going to discover that people will request to friend you so you are able to begin having conversations with these other people. One of the initial purposes of the production of social network sites was to make it easy for people to stay in contact with those people that they know, even if there on another part of the earth. What makes social networking great for Online Marketers is how they're able to find a targeted audience for their products and services.

I know that there are plenty of you right now who can realize how powerful this can be with regards to building a targeted business for your Internet Advertising ventures. You need to also realize the you could end up making business contacts quite easily by making sure your profile is filled out correctly. For example, should you have a web site that is selling widgets, you can leave a link to this site in your profile and tell folks that you're selling widgets. One more thing you're going to find is that many individuals will end up starting their own groups and simply because it is your group individuals may end up purchasing things right from you.

There are lots of reasons why social networks is actually a tremendous way to meet people because you can build business relationships, or find individuals who share the same hobby. The popularity of social network sites is why you ought to be using it to build your business and out of all of the new marketing and advertising tools available online today, social marketing and advertising is the fastest growing. There's limitless potential with regard to discovering new clients around the globe.

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Networking With An Open Mind

Networking. We all do it, but many of us want to do it on our own terms. But at what point does networking on one person's terms begin to limit the potential to grow that network? Is your business goal to grow your network, retain the network you currently have, or would you like to achieve both? Do you find yourself dreading the unknown of business networking with people you've never spoken with? Does the idea of competition and ladder-climbing prevent you from branching out in your own community? If you find yourself saying yes, here are some pointers for overcoming the mindset of networking phobia.

Networking isn't a competitive sport. Rethink your approach.

Yes, competitive business owners exist. You may even be one of them. We all want to come out on top, but that is not the point of networking. A network is literally an extension of business affiliates, friends, acquaintances, and other people you introduce to your business. Being warm, friendly, inquisitive and proud of your brand will give those network affiliates a chance to develop trust in your brand, and in turn give them a reason to promote your brand as a trustworthy brand.

Don't limit your brand when it comes to meeting and connecting with new business affiliates. Even extending a friendly hand to the competition can show a confidence and friendliness that will create an atmosphere of respect. Of course, that doesn't mean you have to share all of your proprietary secrets. This brings us to our next point.

Networking doesn't require excessive sharing of business strategies!

Many business owners fear networking with new faces because of the worry that they'll be pressured into sharing proprietary secrets, or that their business strategies will leak out in relaxed conversation. This is an understandable concern for businesses with effective, unique strategies or production approaches. However, going into the networking conversation focused on introducing your brand to other businesses will help you stay in a mindset of finding out more about other brands, while presenting the "end result" of your brand (product, service, etc.) as the key point in conversation when discussing business. It's also completely acceptable to politely explain to networkers that you don't disclose proprietary secrets.

New people in your network means new opportunities to meet more customers.

Social media is the perfect way to extend your business network, explore the other businesses in your area, and create a network that supports, refers and helps to cross-promote one another in a friendly, upbeat environment. With over 80 percent of businesses putting their faith in social media as a positive addition to business networking, jumping on board and connecting with businesses and customers gives your business a chance to share your voice, product and extend support to others who will, in turn, support you. This resource in conjunction with real world networking will enhance the way your brand is seen and give your brand a significant boost in the market.

The more you network, the more you can manage your reputation.

Putting your brand name in the spotlight gives your brand the upper hand in brand management. The more your brand networks, the more you cover ground in establishing official brand presence across multiple networks. This gives you complete control of your brand and allows you to better survey brand mentions and reviews. Who wouldn't welcome that degree of control?

Networking can be overwhelming and uncertain for many business owners, but it is a necessity when it comes to creating a marketing strategy that encourages and fosters growth and brand visibility. Create that reach and watch your network blossom and thrive!

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Developing a Business Using Social Networks

Developing a business using online social networks is a low tech yet highly effective strategy that does however require a bit of your time! It is important to realize these social communities are not meant to be marketing platforms but with the proper approach they offer much potential! Marketers must accept that patience needs to be applied to make the best out of what can be a very effective strategy for internet business growth!

By putting 'people' and NOT selling first, here's 3 ways 'nurturing' relationships at these social communities can help boost your sales!

Making 'Friends' Take Time

Considering that the best foundation for increasing sales is by building relationships it only makes sense to follow this advise using online social networks! Making friends first will only serve to help you build trust with others so when you do promote, people will be more receptive! Of course meeting new people and gaining their trust takes time so commit to this process and you'll find what an effective strategy it is for business building!

'Small' Talk Matters

Although your motives are to make money working social communities on the internet, do NOT expect instant gratification! Even the most 'trivial' exchange can lead to expanding your network of new 'friends' so be patient! These people are folks you need to make feel more comfortable with you and this does not always require serious conversations or exchanging deep thoughts! Small talk is typically what people engage in to explore if whether there is any common ground upon which a relationship can be built! As a marketer you MUST respect this process when cultivating friendships at any of these communities or you'll find this will not be a very effective strategy for your marketing purposes!

Allow For Follow-Up

Developing interpersonal relationships involves the occasional need for follow-up! This displays your sincerity and genuine interest thus giving any relationship deeper roots! Once again you'll need to exercise patience since the process can take time however when done properly you'll realize why it is such an effective strategy to use! You are basically increasing your exposure, building credibility and eventually reaping the benefits in the form of more traffic and thus sales growth for your business!

Developing a business through the use of online social networks requires placing the emphasis on relationship building! Since these social communities are not primarily intended for business purposes marketers must resist the urge to 'blitz' the site with promotional content! To make this approach a more effective strategy the 3 suggestions above serve to help businesses first establish trust with site members! Only in this way can any marketer expect to experience success working within many of the freely available social communities found online!

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Does It Pay to Be LinkedIn?

Have you ever been on LinkedIn? What has been your experience? I noticed when I first started with the website, I was often unsure how I was to use the software. How was this going to work to build my business? How much time was it going to take me? All these and many more questions would stumble through my head. I will be a LinkedIn member for a couple years before I would find the answers to these questions.

I started on LinkedIn at the behest of my mentor, a prominent best selling author and multiple streams of income coach. The bigger your list, the better you would build your business he would tell us. I still didn't see the point. I was trying desperately to find my purpose in life, my why. I was trying different MLM opportunities. I was taking any jobs I could to make ends meet while I tried to discover my why. I wondered why this seemed so easy for others. What I found out later was that I suffered from complex PTSD and one of its symptoms was the inability to plan for the future or know if there was a future for the patient. Hmm, that made sense.

As I struggled with coping with this invisible disease and the medical issues that accompanied it, it became very clear. I was put on this earth to suffer through my trauma's, learn to deal with them and then help others in similar situations. I started a book, I met regularly with my therapist, I learned. I learned all I could about my condition. I logged how it was affecting me in love, life and business. I suffered, I begged for help and an ending to the torture, I lived. It was through this living that finally helped me to understand the importance of LinkedIn and how it fits into my life.

As I have grown to love it and use it more frequently, I realize how important a tool it can be. Take for example, the number of people you could reach. If you are linked to high quality individuals who have a large number of followers, you open yourself to their lists and their lists' lists. Within my first 5 connections my reach was close to 1 million people... just from 5 connections. More importantly, these connections were active, high quality and credible individuals. As I started thinking about my book, the deadlines I had set for myself and the amount of research needing to be done, it became even more clear.

How many mental health professionals are on LinkedIn?

I could connect with these individuals for a variety of purposes in my journey to mental wellness. These professionals often have websites, blogs and resources that include valuable free information for you to better inform yourself. Often they were connected to Twitter, Facebook or any number of social networks where you could learn more information and share information, as well. And connections- connecting to mental health professionals when you yourself are 'mental' helps you to realize that there are people out there who are kind, empathetic and passionate toward those of us who have been treated so brutally in the past. Yes, LinkedIn may have saved my life, my ability to do business and my restored my faith in humankind. What could LinkedIn do for you?

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How to Protect Your Home's Foundation

It doesn't matter how expensive or fancy your home is; if it doesn't have a solid foundation, it can easily be ruined. Unfortunately, foundation repairs can often become very expensive in just a short amount of time, even for the most minor of problems that can occur. For this reason, it is essential for you, as a homeowner, to do everything you can to protect your home's foundation from becoming damaged.

The following are eight ways you can keep your foundation from costing you a ton of money in repairs.

Protecting Your Foundation

Inspect Your Home's Perimeter- Every month or so, take a walk around your home and look closely at your home's foundation. Keep an eye out for breakages and cracking. Also look at your brick, vinyl, siding, wood, and any other exterior coverings on your home are positioned at least six inches above where the foundation is located on your home. A lot of times, debris and dirt can reduce this clearance, allowing moisture to enter the top of the foundation. If this is the case, do your best to remove as much debris as possible from this area. Check the Sloping of Your Ground- The ground around your home should slope away from the foundation to allow water to flow away from the house instead of toward it. Look for Pools of Water- After a rainstorm, check for any pools of water that might have built up around your foundation. If your area has been dry for a while and no rain is expected in the near future, use a garden hose to spray various point around your house. If any pools do occur, scoop out the water and fill the holes with dirt to prevent it from happening again. Check for Changes to Your Property- You'd be surprised what can affect the drainage on your property. It can be changed by your neighbour's new landscaping, changes to your area's sewer system, or even by the phone company digging up an old underground cable near your home. Keep an eye out for changes and take steps to counter these issues. Clean Your Gutters- You should take the time, at least two times each year to thoroughly clean and inspect your gutters. Remove the leaves and debris that may have accumulated, check for cracks and holes, and make sure all of the fasteners and fixings are in place and aren't rusted. Then, use your garden hose to check the gutters and see if they are correctly pitched. Check Your Downspouts- Your downspouts are just as important as your gutters, and should be inspected at the same time. Check for leaks, missing industrial fasteners, and make sure they are properly directing water away from your home's foundation. Keep an Eye on Your Foliage- While that climbing vine may look beautiful on the outside of your home, this type of foliage tends to reduce the amount of air flow around your foundation. Your foliage can also trap excess moisture against your house, which is not good for your foundation. Water Your Foundation- While water can sometimes be your foundation's enemy, too little moisture can be as well. It can cause the foundation's spoil to dry up and shrink, resulting in cracks in the foundation. If your area hasn't had a lot of moisture recently, use your garden hose to water down your foundation every once in a while.

Protecting your foundation involves preventing excess moisture and dryness, ensuring your gutters and downspouts have no holes, contain the correct bolt fasteners, and are pitched properly, and keeping an eye out for changes in your landscape. Taking these simple steps can prevent your foundation from cracking and breaking and can save you a lot of money in repairs.

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