Networking. We all do it, but many of us want to do it on our own terms. But at what point does networking on one person's terms begin to limit the potential to grow that network? Is your business goal to grow your network, retain the network you currently have, or would you like to achieve both? Do you find yourself dreading the unknown of business networking with people you've never spoken with? Does the idea of competition and ladder-climbing prevent you from branching out in your own community? If you find yourself saying yes, here are some pointers for overcoming the mindset of networking phobia.
Networking isn't a competitive sport. Rethink your approach.
Yes, competitive business owners exist. You may even be one of them. We all want to come out on top, but that is not the point of networking. A network is literally an extension of business affiliates, friends, acquaintances, and other people you introduce to your business. Being warm, friendly, inquisitive and proud of your brand will give those network affiliates a chance to develop trust in your brand, and in turn give them a reason to promote your brand as a trustworthy brand.
Don't limit your brand when it comes to meeting and connecting with new business affiliates. Even extending a friendly hand to the competition can show a confidence and friendliness that will create an atmosphere of respect. Of course, that doesn't mean you have to share all of your proprietary secrets. This brings us to our next point.
Networking doesn't require excessive sharing of business strategies!
Many business owners fear networking with new faces because of the worry that they'll be pressured into sharing proprietary secrets, or that their business strategies will leak out in relaxed conversation. This is an understandable concern for businesses with effective, unique strategies or production approaches. However, going into the networking conversation focused on introducing your brand to other businesses will help you stay in a mindset of finding out more about other brands, while presenting the "end result" of your brand (product, service, etc.) as the key point in conversation when discussing business. It's also completely acceptable to politely explain to networkers that you don't disclose proprietary secrets.
New people in your network means new opportunities to meet more customers.
Social media is the perfect way to extend your business network, explore the other businesses in your area, and create a network that supports, refers and helps to cross-promote one another in a friendly, upbeat environment. With over 80 percent of businesses putting their faith in social media as a positive addition to business networking, jumping on board and connecting with businesses and customers gives your business a chance to share your voice, product and extend support to others who will, in turn, support you. This resource in conjunction with real world networking will enhance the way your brand is seen and give your brand a significant boost in the market.
The more you network, the more you can manage your reputation.
Putting your brand name in the spotlight gives your brand the upper hand in brand management. The more your brand networks, the more you cover ground in establishing official brand presence across multiple networks. This gives you complete control of your brand and allows you to better survey brand mentions and reviews. Who wouldn't welcome that degree of control?
Networking can be overwhelming and uncertain for many business owners, but it is a necessity when it comes to creating a marketing strategy that encourages and fosters growth and brand visibility. Create that reach and watch your network blossom and thrive!
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