Most people overlook the fact that they themselves are a great source of new subscribers. As you talk to people about what you do, invite them to take a look at your newest offer or join your list. You may be writing a blog or series of articles. Invite them to take a look. Their personal interaction with you is a often overlooked source of new subscribers.
Do you interact with other people on forums? If you do more than lurk around reading other peoples posts, you have the opportunity to let people know about what you offer. Many forums allow you to include links back to your site, so get in there and make comments or answer question. Then offer a link for them to get more information that leads them to your opt-in.
How about your e-mail signature? Do you place your URL where people can subscribe to your list? With as many e-mails as you might send in a day, there is an often overlooked opportunity for new subscribers. Also, let people know they can forward your e-mail to a friend, this is a strong referral and can often bypass the usual hesitation people have to giving out their information.
Commenting on blogs is similar to forums. Find blogs that are related to what your customer base is interested in and then interact with the moderator and people who comment on the blog.
You can not just lurk around and make this work. Comment on the blog post, comment on other peoples comments. If you can make the experience of the blog more interesting it draws attention to you. Then, when people wonder who you are, they can click on your opt-in link.
You might also get a blog to review your product or service, this opens up your offer to a whole new audience. Or offer to be a guest blogger on someone elses blog. This can help establish you as an expert and build credibility.
There are also several paid sources for traffic that can build your subscriber list. You can advertise in other people's ezines. This may be charged as a monthly cost, price per subscriber or cost per thousand e-mails. If the ezine you choose is tightly related to your offer you may find that this is a good source of targeted subscribers.
As with any source of paid traffic you'll want to test to see if it is effective. This is especially true with web advertising. You develop a pay per click or banner ad that drives people to you list by offering them an incentive. This can get expensive quickly, but can also expose your offer to many people you might not reach through other means.
Offline advertising can work too. Just make sure you are offering them an incentive that can only be obtained by opting into your list.
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